1. Introduction

This is the Privacy Policy of meninthemirror. meninthemirror ("we", "us", "our") operates the website themeninthemirror.com (the "Site") and conducts wholesale menswear business from Guangzhou, China.

This policy explains how we collect, use, and protect your personal data when you visit our Site, communicate with us, or engage in business transactions with us.

2. What Personal Data We Collect

We collect the following categories of personal data:

• Contact Information: Your name, email address, phone number, WhatsApp number, business name, and shipping address, as provided by you when submitting inquiries, placing orders, or communicating with us.
• Order Information: Details of products ordered, quantities, pricing, payment records, and shipping arrangements.
• Technical Information: Your IP address, browser type, device type, operating system, and general location data, collected automatically when you visit our Site.
• Usage Information: Pages visited, time spent on pages, click activity, and referral sources, collected through cookies and similar technologies.
• Communication Records: Messages exchanged via WhatsApp, email, or the contact form on our Site.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To process and fulfil your wholesale orders.
• To communicate with you regarding inquiries, orders, shipping, and after-sales support.
• To improve our Site, products, and services.
• To analyse website traffic and user behaviour for business optimisation.
• To comply with applicable legal and regulatory obligations.
• To prevent fraud and protect the security of our Site and business operations.

4. Legal Basis for Processing

We process your personal data on the following grounds:

• Performance of a contract: When processing is necessary to fulfil your orders and provide our services.
• Legitimate interest: When processing is necessary for our business operations, such as improving our Site, analysing trends, and ensuring security.
• Consent: Where you have given explicit consent, such as subscribing to communications.
• Legal obligation: Where processing is required to comply with applicable laws.

5. Cookies

Our Site uses cookies and similar technologies to enhance your browsing experience and analyse website usage.

Necessary Cookies: Required for the Site to function properly, including session management and security.

Analytics Cookies: Used to collect anonymised data about how visitors use our Site, helping us improve performance and content.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our Site.

6. Who We Share Your Data With

We do not sell your personal data. We may share your data with:

• Logistics and shipping providers, to fulfil and deliver your orders.
• Payment processors, to process transactions securely.
• Website hosting and analytics providers, to maintain and improve our Site.
• Legal and regulatory authorities, where required by law or to protect our rights.

All third parties with whom we share data are required to handle your information securely and in accordance with applicable data protection standards.

7. International Data Transfers

As our business operates from China and serves international clients, your personal data may be transferred to and processed in jurisdictions outside your country of residence. We take reasonable measures to ensure your data is treated securely regardless of where it is processed.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

Order and transaction records are retained for a minimum of 3 years for accounting and legal compliance purposes.

Communication records are retained for the duration of the business relationship and a reasonable period thereafter.

You may request deletion of your data at any time by contacting us (see Section 11).

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your personal data.
• The right to object to or restrict certain processing activities.
• The right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 11.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

WhatsApp: +62 822-3467-7113
Email: fukuanhao6@gmail.com
Address: Zhanxi Road, Guangzhou, China

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page. Your continued use of the Site after any changes constitutes acceptance of the updated policy.